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Ferdinand de Saussure 1857-1913
Claude Levi-Strauss 1908-2009
Vladmir Propp 1895-1970
Josef Muller-Brockmann 1914-1996
Otto Neurath 1882-1945
Gerd Arntz 1900-1988
Herbert Bayer 1900-1985
Roland Barthes 1915-1980
Michel Foucault 1926-1984
Jacques Derrida 1930-2004
Ellen Lupton& j.Abbott Miller
Michael Rock
Marshall Mcluhan & Quentin Fiore
Bruce Sterling
Lev Manovich
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